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So far aidem has created 36 blog entries.

Designing an Effective Scoring Framework with Pardot

When it comes to B2B marketing, digestible information is everything. Your business needs lots of data, certainly. But quality is more important. You need usable, useful information that can help drive your business forward. The issue here is taking your data and calculating the value of it. After all, all the data in the world is for nothing if you aren’t able to analyse it effectively. This is where Pardot’s lead scoring comes in. […]

An introduction to Salesforce Einstein

Salesforce Einstein is here. The technical media outlets have lauded its arrival for a while, but not really taken the time to explain what it is or how it will benefit users. If you’re relatively new to Salesforce or to the concept of SaaS, you’re probably feeling a little confused. Let Nadcoms explain not only what it is, but how this upgrade could potentially help your business. […]

Meet Stephen Whitehead, our new Director of Salesforce

Stephen Whitehead recently joined the Nadcoms team as Director of Salesforce Division. Having previously worked at consultancies such as SuccessFlow Ltd, Cloud Sense, Westbrook and 2020 management, Stephen has over 10 years of experience implementing Salesforce solutions throughout Europe for organisations ranging from 5 to 500 users. On his appointment, Stephen said, “I’m thrilled to join Nadcoms at this exciting time of growth. I’m inspired by the future plans and can’t wait to start making a difference.” […]

How to Implement Salesforce in Your Organisation

So, you’ve recently invested in Salesforce? Congratulations, you’re about to take your organisation into a whole other world where (hopefully) you’ll be able to expand and perform all the functions that you want to perform. The main question now is how you will implement Salesforce across your business. No matter your size, you’ll need to follow some steps for long-term, sustainable use of this critical platform. […]

Integrate Salesforce with every platform

Custom designed systems are expensive to build and even more expensive to maintain. Eventually, the system becomes a hindrance or worse – obsolete. Not only is it expensive, it is counterproductive to moving your business forward. At that time, business leaders and decision makers are faced with a difficult decision – whether to upgrade the [...]

How to align your sales and marketing teams using Salesforce

You’re at a stage where your marketing, sales teams and other departments and areas function as well as they could. Perhaps they have the best software, systems and employees for the job. Where many businesses fall down is in not permitting these areas of the business to work interdependently. The business is only the sum [...]

The role of a Salesforce administrator

Salesforce is the world’s best-known leading Cloud Computing solution. Although it is most famous for being a superb CRM, it has a number of other solutions too including app development. While taking the decision to use Salesforce is certainly the right choice for any business, you will also need to take care in selecting the [...]

All you need to know about the Amazon–Salesforce partnership

It’s an exciting time for Salesforce. Not only has the platform just announced a major overhaul with hundreds more functions due for release in the spring, it has also recently partnered with Amazon – the world’s largest online retailer with growth expected throughout the course of 2017. What is the Amazon-Salesforce Partnership? Announced in the [...]

Some of the best Salesforce 2017 changes

Something big is coming early in the year. The long awaited “Einstein” upgrades to Salesforce are scheduled for release in the later winter into early spring. This is the largest overhaul of the world’s leading CRM system yet. Nadcoms are proud to be able to deliver the best Salesforce systems and continue to offer the [...]

The 5 worst Tech failures of 2016

Every year has its stand out technology. 2016 was undoubtedly a year for VR (Oculus Rift) and AR (for Pokemon Go amongst others). But what about the worst technology stories of the year? There were certainly plenty from which to choose. Let us take you back down memory lane to look at some of the [...]